Tuesday, October 15, 2013

A123 Systems, Advanced Lithium-Ion Battery Technology Company Gets New CEO

In October 2012, A123 Systems filed for bankruptcy, citing poor sales of electric and extended range electric vehicles, its prime target market. Now, it’s time to switch targets, if not technologically speaking, then regionally.
A123 Systems, an advanced-technology battery developer, was simply ahead of its time, before the electric-vehicle boom, as well as too specialized, focusing only on electrified vehicles. A123′s customers included, among others, Fisker Automotive, General Motors, and SAIC Motor Corporation, in China. Chinese auto parts company Wanxiang Group, won the bidding to take over A123 Systems assets, which didn’t go over well with potential American Investors.
It’s been just about a year since the takeover, and a new CEO has been named to carry the company forward. A123 Systems‘ automotive division’s former head, Jason Forcier, has been named CEO. Seeing as its former customers have either moved on or failed, A123 needs to look to greener pastures. For example, General Motors is having its batteries, for the Chevy Spark, made by LG Chem, in Michigan, and Fisker Automotive has declared bankruptcy. Even though A123′s new CEO, executives, and manufacturing will still be in Livonia, Michigan, its new market will be in China.
Wanxiang Group, who bought A123 Systems assets at quite a bargain, will keep production here in the United States, and has investment interests in quite a few American companies. Unfortunately, the market in the United States is tight, so where better to look than economically-booming China, especially since China has such great incentives for electric-vehicle manufacturers?