New Lamborghini Veneno Roadster makes its public unveiling in Abu Dhabi on an aircraft carrier
Some car companies rely on subliminal messaging, reverse psychology and wry understatement to promote their wares. Lamborghini is not one of these companies.
In Lamborghini's 50 years of existence, it has built around 30,000 cars. Of these 30,000 cars, nearly half of them -half - are Gallardos.
When Lamborghini wants to show off its latest, maddest hyper-convertible on its first public appearance, it slaps it on the deck of a warship. An Italian warship.
Yes, in an exercise apparently demonstrating (a) the superiority of Italian-made goods and (b) the appointment of a nine-year-old boy somewhere high up in the Sant'Agata management structure, Lambo has parked its very expensive, very pointy and very exclusive limited-run Veneno Roadster next to a Harrier Jump Jet on the Italian navy's 240-metre aircraft carrier in Abu Dhabi.
If ever there was a car that didn't require a massive, weaponised boat to boost its visual oomph, it's the 740bhp, V12-engined, styled-with-a-cheesegrater roofless Veneno. At the same time, we're not complaining, because, y'know... it's a pointy Lambo and a warship. What's not to like?
Clearly the military-hardware-plus-hypercar gauntlet has been thrown down to Lambo's arch-rival. Let's see a LaFerrari strapped to the fuselage of an SR-71 Blackbird, Maranello..
The €3.3 million (£2.8 million) Lamborghini Veneno Roadster has made a bizarre public debut in Abu Dhabi on the flight deck of the 240m Italian military aircraft carrier.
Limited to just nine models, the Veneno Roadster is powered by a mid-mounted 740bhp 6.5-litre V12 engine twinned with an ISR transmission. Power is sent to all four wheels, helping the Veneno Roadster hit 62mph in 2.9 seconds and continue on to a top speed of 220mph.Each of the nine clients who have order the roadster can individualize the colour of the Veneno to suit their personal preference.
“The Lamborghini Veneno Roadster is one of the world’s most exclusive cars with the most extraordinary performance,” said Stephan Winkelmann, President and CEO of Lamborghini, commenting on the event. “We are honoured that Lamborghini was chosen to represent the Italian car industry in the UAE, as a perfect example of iconic Italian super sports cars, and that we have the opportunity to show the Veneno Roadster for the first time in Abu Dhabi.”
Lamborghini also has plans to open a new showroom in Abu Dhabi, which they hope will boost sales.
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