Friday, November 22, 2013

BYD & Daimler tease their upcoming Denza EV

SHENZHEN, China -- Daimler and its Chinese partner BYD Auto say they plan to introduce the production version of their Denza electric car at the Beijing auto show next April.
The car will go on sale next summer, according to Daimler.

  • DENZA well on track: market introduction in 2014
  • World premiere at the Auto China 2014 in Beijing
  • First dealerships to open mid next year in Beijing, Shanghai and Shenzhen
  • Intensive testing program for pre-production models: focus on safety and reliability
  • Production tests in Shenzhen successfully underway
    DENZA is well on track: The joint Chinese brand of Daimler and its partner BYD (joint venture: Shenzhen BYD Daimler New Technology, BDNT) is eagerly looking forward to the market introduction of the DENZA, which is slated for 2014 as announced earlier. The battery-electric vehicle will see its world premiere in April 2014 at the Auto China trade fair in Beijing. Also in Beijing, the first DENZA dealership will open its doors mid next year. Further dealerships are built up simultaneously in Shanghai and Shenzhen.
Three of China’s leading automobile dealership groups, Zhongsheng Group Holdings Limited (Zhongsheng Group), Lei Shing Hong Auto (China) Management Co., Ltd. (LSH), and Pangda Automobile Trade Co., Ltd. (Pangda Group), will become the first dealers responsible for the distribution and service of DENZA electric vehicles, an according Memorandum of Understanding has already been signed earlier this year.
At present, BDNT is focusing on intensive testing of pre-production models: After the dusty and hot summer testing programs in the South of China have been accomplished, the second season of challenging winter tests will soon begin in the freezing cold of north-eastern China. At the same time, production tests in the Shenzhen plant are running successfully. The official goal of the joint venture: DENZA will be the safest and most reliable electric vehicle – designed and engineered in China, for China.