Saturday, October 12, 2013

2014 Infiniti Q50 Electric Car

No longer content to remain on the fringes of a booming luxury market, Infiniti is making bold moves to drastically improve its cars and grow its business.
A firm first step was to poach Johan de Nysschen from Audi of America last July. The South African native helped grow Audi's U.S. operations by leaps and bounds in recent years, and he will now do the same for Infiniti as the company's global president.
To make way for new vehicles and simplify the brand's confusing naming convention, Infiniti will now use Q for cars and QX for crossovers, plus double digits in increments of 10 to denote hierarchy based on vehicle price points. So, for example, the new Q50 sedan unveiled at the 2013 North American International Auto Show in Detroit used to be called the G37. The larger and pricier M56 sedan will now be called the Q70. Meanwhile, the EX37 crossover will change its name to QX50.
The letter Q takes the company back to its roots, denoting the brand's first car, the Q45 sedan, which it launched in the United States in 1989.