Monday, July 22, 2013

Renault Twizy is promoted as avant-garde for fashion-conscious French Riviera

If promoting a car's utility, convenience, economy and environmental friendliness doesn't do the trick, an automaker can always fall back on one strategy: cool factor. Renault, which along with sister company Nissan is trying to lead the charge towards battery-electric vehicle adoption, is looking to boost sales of its little-bitty Twizy EV by trying to appeal to France's legendary fashion sense by offering Twizy vehicles that can be custom-painted to represent certain towns that dot the Mediterranean.
For instance, Renault promotes a custom-painted red and white Twizy, which represents the colors of St. Tropez, as "the coolest ride on the road." Yes, the automaker talks about the car's tiny size (easier to park in crowded beach towns) and maneuverability on the old narrow roads, but the Twizy truly is a "must-have" because of its avant-garde styling.
Renault has been trying to boost Twizy sales by offering variants of the EV, and in late June divulged details of the more utilitarian (but still stylish) Twizy Cargo EV. That $10,000 model is available in five- and 17-horsepower versions and is said to be able to go as far as 50 miles on a single charge.