2015 Equus Bass770 from 2014 Detroit Auto Show

A NEW AMERICAN MILESTONE IN THE HISTORY OF HIGH-END AUTOMOBILES.

EQUUS Bass770, Luxury American Muscle cars Rule

The 2015 BASS770 is born of an abiding passion for genuine 1960’s and 1970's era muscle cars. The rare seductive power of those legendary beauties, brought on by their unique fastback signature, enraptures and enthralls to this day. Proudly, the EQUUS BASS770 sets a new measure in the international luxury automobile class as a brand-new muscle car bringing together the best of 21st century American technological savoir-faire.

Beneath classic lines lie the latest elements of automotive technology — an aluminum chassis, aluminum body lined with carbon fiber, Brembo carbon ceramic brakes, GM's Magnetic Selective Ride Control suspension and Michelin Pilot Sport tires.
The Bass 770 is powered by the General Motors LS9 6.2-liter supercharged V8 engine that also powers the Chevrolet C6 Corvette ZR1. The 640 horsepower is delivered through a 6-speed dual-clutch gearbox. Performance specs from Equus indicate a top speed of 200 mph and 0 to 60 mph in 3.4 seconds.

Inside, the Bass 770 combines high-end luxury with modern ergonomics while still paying homage to 1960s muscle. The interior is wrapped in hand-stitched leather with an Alcantara headliner and bright metal accents. Modern equipment includes automatic climate control, GPS navigation and CD/DVD entertainment system.
Produced by Equus Automotive in Rochester Hills, Mich., the Bass 770 has been under development for six years and starts at $250,000. Options include wheels, colored or chromed brake calipers, additional lights, black chrome trim, engine cover and upgraded audio system.

For the new owner who wants more personalization, customization or exclusive options, the Bass 770 Bespoke begins at $300,000 and pairs the owner with a dedicated designer. The focus may be on more refined luxury, lighter weight for track use, additional body enhancements or even a completely new design.

Probably the biggest surprise of the 2014 Detroit auto show was learning that another new car company has sprung up in the greater Motor City and built three apparently fully hatched examples of their new model almost completely from scratch without making much of a splash. The company is Equus Automotive, in suburban Rochester Hills. The product is the Bass770, a custom-made, completely bespoke ode to late 1960s muscle cars. The general profile says ’67 Mustang with ‘69 Shelby GT500 at the front, but the rear has a vaguely Holden Interceptor look with quasi ’69 Charger lamps. Of course, very few of the parts you can see originate from any such sources.

With a fastback body and horse emblems on the front grille and rear decklid, the Bass770 resembles the fastback version of the Ford Mustang that started it all. Unlike the muscle cars of yesteryear, the Bass770 utilizes a lightweight aluminum body that's lined with carbon fiber. Equus tells us the car has been in development for six years.

Although the interior stays retro with analog-style gauges, old-school air vents, and an old-fashioned ball shift knob, the dashboard is covered in black leather and the headliner in Alcantara. The Bass770 can also be had in a bespoke version, in which the owner is paired with a designer who can customize the car to give it a racing-ready look or, as Equus suggests, "extreme luxury refinement" or a complete new design. The regular model costs $250,000 while the bespoke variant carries a $300,000 price. Check out the Bass770 -- the Mustang-like supercar with a Corvette ZR1 heart -- in the gallery and video below

Muscle car from Michigan automaker blends old-school design with modern auto tech.